+44 (0) 203 096 9000 info@verbalisation.com

The power of words to drive change.

Introducing RAID®, our transformational insights tool

WHAT WE DO

SCIENCE X CREATIVITY Verbalisation is a strategic communications consultancy that marries science and creativity, delivering a radically different way to understand and engage people.

EFFECTING CHANGE THROUGH PSYCHOLOGY
We harness our IP to reveal deeper psychology and behavioural truths, enabling clients to ignite change, stimulate growth and thrive.

OUR IP

RAID®
(Rapid Audience Insights Diagnostic) reveals the deepest psychological insights. Verbal engineering unlocks a brand’s potential. In new ways. In new markets. To new audiences. With unprecedented results.

THE RESULTS WE DELIVER
Forget business as usual, this is business unusual. Our work has re-calibrated the notion of success for CMO’s and CEO’s.

Science-driven behavioural insight, audience intelligence and psychology.

Behaviour change strategies, brand positioning and verbal engineering.

Psychologically-informed campaigns and platforms that ignite change.

WHO WE DO IT FOR

We work in over 120 countries. Our clients include global blue-chip brands and corporations, charities, as well as many of the world’s leading agencies.

CLIENTS
Dow Jones
The Wall Street Journal
European Parliament
Nuon Energy
News UK
The Times
The Sunday Times
Quilliam Foundation
Wise Philanthropy Advisors
Berkeley Group
Tommee Tippee
The Financial Times
JTI
Ploom
The Genii Group

Marketing Strategy Director

“Verbalisation created a breakthrough for the brand identity of Nuon, the largest energy brand in the Netherlands. Through in-depth research of both the company and into the psychological drivers of energy buyers, the true brand essence and a unique brand language were clearly identified. This has resulted in a clear strategy towards becoming the most promoted energy company in the Netherlands.”

Vattenfall

Ben Hughes

“Verbalisation’s combination of psychology and marketing savvy is unique – and immensely effective. When they say they ‘sell victory,’ they mean it.”

Global Commercial Director and Deputy CEO, The Financial Times

Catherine Newman

“Verbalisation has enabled us to gain a unique insight in the psychology of our audience, understanding the role that we play in their lives and how best to invest in engaging our readers.”

Marketing & Sales Director, The Times & The Sunday Times

Maajid Nawaz

“We hope to inspire others to be creative, think critically, and make counter-narrative content too.”

Chairman, The Quilliam Foundation

Geoff Wicket

“We used Verbalisation and recorded a 68% sales increase in the first month of the campaign. If that sounds too good to be true – just try working with Sven Hughes and his team. You will quickly recalibrate your definition of success.”

Marketing Director, Standard Brands

WHAT’S ON OUR MIND

What we’ve done. What we’re doing. What we’re going to do.

HOW TO FIND US

Verbalisation

Whitehall, London SW1A 2DD