“We haven’t changed the paper, we haven’t become cheaper, we changed our creative and the way that we talk to our audience. This resulted in subscriptions going up 236% in this financial year versus last year.”
Our Verbal Strategy and campaign for Jersey Finance has been shortlisted for The Drum Awards 2019.
Watch this space.
MAKE YOUR WORDS WORK HARDER.
WHO WE ARE and the results we deliver for our clients.
Watch our film.
WHAT WE DO
SCIENCE X CREATIVITY Verbalisation is a strategic communications consultancy that marries science and creativity, delivering a radically different way to understand and engage people.
EFFECTING CHANGE THROUGH PSYCHOLOGY
We harness our IP to reveal deeper psychology and behavioural truths, enabling clients to ignite change, stimulate growth and thrive.
(Rapid Audience Insights Diagnostic) reveals the deepest psychological insights. Verbal engineering unlocks a brand’s potential. In new ways. In new markets. To new audiences. With unprecedented results.
THE RESULTS WE DELIVER
Forget business as usual, this is business unusual. Our work has re-calibrated the notion of success for CMOs and CEOs.
Science-driven linguistic research to identify the audience psychology and lexical sensitivities.
Segmentation by Conversation Cohorts, and Verbal Engineering to ‘pattern match’ each target audience.
Integrated and bespoke Verbalisation interventions to drive audience belief and behaviour change.
Effects-based evaluation toolkit to measure tangible behaviour change and commercial impact.
WHO WE DO IT FOR
We work in over 120 countries. Our clients include global blue-chip brands and corporations, charities, as well as many of the world’s leading agencies.
The Wall Street Journal
The Sunday Times
Wise Philanthropy Advisors
The Financial Times
The UK Government
“Verbalisation is the right communications partner for us. Their strategy and insights set their work apart from the competition and the results speak for themselves. We have seen significant increases in our marketing effect and are well-positioned to champion and communicate the positive benefits of international finance and Jersey as a premium jurisdiction, both now and in the future”.
CEO, Jersey Finance.
“Working with Verbalisation, talkRADIO has developed a distinctive tone of voice across the station that is proving popular with listeners. We promote open debate and positive solutions; we have a sense of fun and a pride in modern Britain. We are brave, not bland, and that resonates with our audiences”.
Programme Director, talkRADIO.
Marketing Strategy Director
“Verbalisation matters. Internally they helped us move from “functional utility speak” to “emotional conviction and benefits.” And our competition and customers noticed. Net Promoter Scores shifted from -22 in January 2016 to +4 in March 2017. What they gave us was more than a set of words. They gave us a new point of departure.”
Friso Westenberg — Head of Brand, Marketing Communication and Media at Nuon
“Verbalisation’s combination of psychology and marketing savvy is unique – and immensely effective. When they say they ‘sell victory,’ they mean it.”
Global Commercial Director and Deputy CEO, The Financial Times
“Verbalisation has enabled us to gain a unique insight in the psychology of our audience, understanding the role that we play in their lives and how best to invest in engaging our readers.”
Marketing & Sales Director, The Times & The Sunday Times
“We hope to inspire others to be creative, think critically, and make counter-narrative content too.”
Chairman, The Quilliam Foundation
“We used Verbalisation and recorded a 68% sales increase in the first month of the campaign. If that sounds too good to be true – just try working with Sven Hughes and his team. You will quickly recalibrate your definition of success.”
Marketing Director, Standard Brands
WHAT’S ON OUR MIND
What we’ve done. What we’re doing. What we’re going to do.