+44 (0) 203 096 9000 info@verbalisation.com

RAID® (Rapid Audience Insights Diagnostic) reveals the deepest psychological insights. Verbal engineering unlocks a brand’s potential. In new ways. In new markets. To new audiences. With unprecedented results.

MAKE YOUR WORDS WORK HARDER.

We are a strategic change consultancy, driven by the psychology and science of words. We analyse and then engineer language to effect positive behavioural change, where and when it matters most.

Watch our film.

OUR APPROACH:

OUR PROCESS:

Science-driven linguistic research to identify the audience psychology and lexical sensitivities.

Segmentation by Conversation Cohorts, and Verbal Engineering to ‘pattern match’ each target audience.

Integrated and bespoke Verbalisation interventions to drive audience belief and behaviour change.

Effects-based evaluation toolkit to measure tangible behaviour change and commercial impact.

WHO WE DO IT FOR

We work in over 120 countries. Our clients include global blue-chip brands and corporations, charities, as well as many of the world’s leading agencies.

CLIENTS

General Motors
Samsung
Diageo
Guinness
Primark
Itsu
Quorn
Thames Water
Welsh Water
News International & News UK
The Times & The Sunday Times
The Sun
Daily Mail Group
The Global Coalition Against Daesh
The Embassy of Israel, London
The Labour Party, St Kitts & Nevis

The Wall Street Journal
Dow Jones
Financial Times
Financial Times Weekend
First Direct
Jersey Finance
Link Asset Services
Genii
Wise philanthropy
Freeview
talkRADIO
Wireless Group Plc.
Nuon
Tommee Tippee
Cambridge University
Zip Firelighters
The Quilliam Foundation

JTI
Ploom / Juul
Logic
Winston
NATO
The European Parliament
The UK Government
The US Department of Homeland Security
The Foreign & Commonwealth Office
Department of Trade and Industry, UK
Shrivenham Defence Academy of the UK
The US Government
The Welsh Government

Geoff Cook

“Verbalisation is the right communications partner for us. Their strategy and insights set their work apart from the competition and the results speak for themselves. We have seen significant increases in our marketing effect and are well-positioned to champion and communicate the positive benefits of international finance and Jersey as a premium jurisdiction, both now and in the future”.

CEO, Jersey Finance.

Dennie Morris

“Working with Verbalisation, talkRADIO has developed a distinctive tone of voice across the station that is proving popular with listeners. We promote open debate and positive solutions; we have a sense of fun and a pride in modern Britain. We are brave, not bland, and that resonates with our audiences”.

Programme Director, talkRADIO.

Marketing Strategy Director

“Verbalisation matters. Internally they helped us move from “functional utility speak” to “emotional conviction and benefits.” And our competition and customers noticed. Net Promoter Scores shifted from -22 in January 2016 to +4 in March 2017. What they gave us was more than a set of words. They gave us a new point of departure.”

Friso Westenberg — Head of Brand, Marketing Communication and Media at Nuon

Ben Hughes

“Verbalisation’s combination of psychology and marketing savvy is unique – and immensely effective. When they say they ‘sell victory,’ they mean it.”

Global Commercial Director and Deputy CEO, The Financial Times

Catherine Newman

“Verbalisation has enabled us to gain a unique insight in the psychology of our audience, understanding the role that we play in their lives and how best to invest in engaging our readers.”

Marketing & Sales Director, The Times & The Sunday Times

Maajid Nawaz

“We hope to inspire others to be creative, think critically, and make counter-narrative content too.”

Chairman, The Quilliam Foundation

Geoff Wicket

“We used Verbalisation and recorded a 68% sales increase in the first month of the campaign. If that sounds too good to be true – just try working with Sven Hughes and his team. You will quickly recalibrate your definition of success.”

Marketing Director, Standard Brands

WHAT’S ON OUR MIND

What we’ve done. What we’re doing. What we’re going to do.

“We haven’t changed the paper, we haven’t become cheaper, we changed our creative and the way that we talk to our audience. This resulted in subscriptions going up 236% in this financial year versus last year.”


Catherine Newman

HOW TO FIND US

Verbalisation

Whitehall, London SW1A 2DD