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The Eurobest 2016 audience were left positively dumbfounded by Verbalisation’s magic-meets-marketing talk, ‘A sense of wonder: Magic secrets for Creatives’. At the standing room only event, Mark Leigh (Chief Strategy Officer) and Oliver Meech (Senior Copywriter and Chief Magician) showed how three principles from magic can be used to enhance communications. They explained that the real secret to effective magic – and effective marketing – is understanding audience psychology. Delegates came away with inspiring ideas and a magical giveaway.

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