Verbalisation wins Campaign’s ‘Brand evolution’ award for The Times.
We’re the proud owners of a Campaign Marketing New Thinking Award 2017. Amid stiff competition, we won the ‘Brand Evolution – Evolving through language’ award for our work for The Times.
In a declining market swamped with free news, The Times needed to justify its price point and drive behaviour change to grow their readership. We identified the shared psychological drivers of their audience, across The Times and Sunday Times, then developed a unifying Verbal Strategy that was applied throughout the business.
The result was an unprecedented 236% YOY increase in subscribers. To find out how we can have a measurable impact on your business, drop us a line.